Appreciation for the ASIK Family Competition, a Manifestation of the Success of Collaborative Actions by BLDF & the Kudus Regency Government to Promote Waste Management Practices at the Family Level

The implementation of the ASIK Family Competition (Neat and Clean) in Kudus Regency 2026 has officially reached its peak. Not just a competition, the initiative driven by the Family Welfare Empowerment Team (TP PKK) in collaboration with the Djarum Foundation's Environmental Service (BLDF), serves as an educational platform to establish new standards of environmental civilization starting from the smallest unit in society, which is the family.

Under the umbrella of the Kudus ASIK movement, a series of educational programs on sustainable waste management have been held online since December 2025. This collaborative action between the Kudus Regency Government and BLDF began with socialization to 150 PKK cadres, focusing on efforts to encourage changes in community behavior in managing waste from its source, thru strengthening the role of mothers as the main drivers. Next, in January, BLDF also facilitated four training classes to enhance the knowledge and skills of PKK cadres in waste management.

The ASIK Family activities are a form of appreciation for all participants from various community elements who not only consistently disseminate the urgent message of waste management but also implement simple steps such as sorting waste at the source and reducing the use of single-use items. From the overall participation, 16 winners were selected thru intensive evaluation on April 27–30. This nomination consists of 8 groups in the New Startup category and 8 groups in the Existing category, and they are eligible to advance to the field verification stage.

"We believe that family is the main foundation for character building for future generations." The success of behavioral change at the family level is also inseparable from the role and sincerity of a mother. This is what motivates us to strive to present various initiatives that are not only educational but also capable of producing real and sustainable impacts. More than 56 pieces of content, consisting of various community elements such as families, neighborhood units (RT), community units (RW), and sub-districts, are registered, reflecting the great enthusiasm and concern of the Kudus community. We also hope that similar initiatives can be replicated in other areas so that the spirit of environmental love can spread even further," said Director - Communications Djarum Foundation Mutiara Diah Asmara.

On the same occasion, BLDF launched a digital map based on Geographic Information System for waste collection points in Kudus Regency. This map contains 525 strategic locations that the community can use to dispose of waste, especially organic waste. From an operational standpoint, 10 fleets are tasked with collecting the accumulated waste every day. In its implementation, 1 fleet is capable of transporting 70–120 trash bins per day, operating from 07:00 to 15:00 WIB.

The fleet serves a number of locations with varying distances, ranging from the nearest point to the farthest location, which is approximately 27 kilometers from the Djarum Organic Waste Management Center (PPO). The scope of this service allows waste collected from various areas to be transported regularly for further processing at the processing facility.

Mutiara added that this innovation is one of BLDF's commitments to digital strengthening, primarily in supporting the vision of the Kudus Regency Government in realizing a cleaner, more prosperous, and sustainable Kudus. The presence of this digital map is expected to make it easier for the people of Kudus to find waste collection points, thereby encouraging the habit of sorting waste.

Furthermore, Kudus Regent Sam’ani Intakoris, in his speech, expressed appreciation for BLDF's efforts that continue to support the commitment of the Kudus Regency Government in realizing a greener and more sustainable city thru various collaborative actions that have been carried out.

"This series of initiatives is a creative step that we should all be proud of together." On behalf of the Kudus regency government, I would like to thank all parties involved. This achievement is also the result of a targeted collaboration with the Djarum Foundation, particularly in environmental preservation in Kudus. "Today's activities are not only about spreading the understanding of the importance of waste management but also about building a collective awareness that maintaining the environment is the responsibility of all elements of society," said Sam’ani.

He added that appreciation in the ASIK Family Competition is not only intended for the winners. The success of this movement is also inseparable from the role of all ecosystems that continue to work consistently, starting from the village and sub-district level OPDs as the spearhead of community development.

"Through a strict and gradual selection process, I am confident that the organizing team has ensured that all families chosen as winners truly serve as valid and inspiring role models, capable of mobilizing their surroundings toward the realization of a cleaner and healthier Kudus Regency," continued Sam’ani.

The momentum of World Environment Day, celebrated every June 5, also creates a strong resonance. Acting Head of the Housing, Settlement Areas, and Environmental Affairs Office (PKPLH) Didik Tri Prasetiyo emphasized his optimism about the behavioral changes that can be implemented on a large scale. He conveyed that the issue of waste requires a comprehensive effort from upstream to downstream. Waste sorting at the household level is the key that unlocks the chain of solutions so that waste management policies and programs can run effectively.

"The issue of waste cannot be solved by the government alone; it requires the involvement of all elements of society." Interpreting World Environment Day as a reminder that every small step taken together will have a significant impact on the preservation of the environment in the future. Therefore, we are optimistic that the Keluarga ASIK movement can be a catalyst for changing community behavior. "If it starts from the family and is done consistently, the impact will be very significant for environmental sustainability," said Didik.

This innovation is part of one of the initiatives that BLDF has consistently promoted since 2022, namely Kudus ASIK, which focuses on digital-based organic waste management education targeting the younger generation. This commitment is also realized, among other things, thru the construction of the Organic Waste Management Center or PPO at Djarum Oasis. The initiative also involves the active participation of the community and collaborates with 525 partners, including restaurants, traditional markets, village communities, hotels, corporations, and other sectors. As a result, 50 tons of waste are successfully collected every day.